Often
a primary issue faced by companies in the execution of their customer
strategies is one of poor alignment to the needs of effective customer
management. Thus a first step of HCG's methodology is to help
calibrate the business environment and customer management capabilities along those lines.
![](resources/CustomerMgtCircle.jpg)
Centricity Orienting the company to the needs and behaviors of its customers, rather than internal drivers | Synchronicity Coordinating people, processes, and systems to meet both business goals and customer needs | Dexterity Quickly and efficiently reacting to changing market conditions and customer demands |